The Guy in the truck probably hates life... but I bet everyone who sees this laughs. I think if you can reach people on an emotional level (especially making them laugh) they will remember it easier. I think its a SHORT-cut to your audience's LONG-term memory. Plus if you hire sombody like this and they knock on your door at 8 a.m. you're probably going to let them in your yard and walk away atleast smiling and feeling better about your job.
P.S. What do you think the uniforms look like?
